PHILADELPHIA BURGER BRAWL 2018 
 
MEDIA ADVISORY
 
WHAT:          
The Eighth Annual Philadelphia Burger Brawl  
 
WHEN:         
Sunday, June 3, 2017 from 2:00-6:00 p.m., 1:00 start time for VIP tickets
 
WHERE:        
XFINITY Live: 1100 Pattison Avenue, Philadelphia, PA 19148, rain or shine.
 
OVERVIEW: The event will feature restaurants presenting their versions of Philadelphia’s best burger, taco takedown and cutthroat cocktail competition from more than 50 contenders.  Prizes will be awarded for the People’s Choice winner in each category, so every attendee’s vote counts. A panel of food media judges will also determine winners. Entercom Philadelphia is the official media partner and Former Eagles fullback and current SportsRadio 94WIP host Jon Ritchie will serve as the Master of Ceremonies.
 
SPECIAL PERFORMANCE:
Entercom Philadelphia’s 92.5 WXTU has arranged for the event to be an Official Tour Stop and private concert by country music singer, songwriter, and reality television personality Chase Rice.  Opening act will be South Jersey native and 925XTU Unplugged Winner Shawn Christie, who recently played at the 34th XTU Anniversary Show featuring Dierks Bentley.
 
WHY:         
The event began as a neighborhood fundraiser for founders Rob and Maggie Wasserman’s children’s school, The William M. Meredith Elementary School, in South Philadelphia. Eight years ago, their goal was to gather a few restaurant industry friends to create a small event at Fleisher Art Memorial that would eventually fund a new computer lab for Meredith. Burger Brawl soon outgrew Fleisher and in 2014 moved to the XFINITY Live! Complex. More than 3,000 people attend and more than 50 restaurants participate annually. To date, Burger Brawl has raised more than $200,000 and funded numerous projects supporting literacy for the School District of Philadelphia, determined by their partners from the Fund for the School District of Philadelphia.  Projects have included dedicated computer laboratories, equipment like white boards, Dr. Hite’s Right Books program, Google Chrome Books, and other necessities for teaching literacy through technology
 
CONTENDERS INCLUDE:
Al Pastor, Aqimero at The Ritz-Carlton Philadelphia, Barbuzzo, Big Chef Tom’s Belly Burgers, Botto's Italian Line, Brittingham's Pub, Broad Street Bullies at Xfinity Live, Buena Onda, Butcher Bar, Davio's, El Vez, Flemings Prime Steakhouse & Wine Bar, Gin and Pop, Guy Fieri's Philly Kitchen + Bar, Happy Rooster, Hawker, Heffe, La Peg Brasserie, Loco Pez, Lucky's Last Chance, The Lucky Well, Mad Rex Restaurant and Virtual Realty Lounge, Maison 208, Milk Boy - Chestnut Street, Milk Boy - South Street, Misconduct Tavern, Moonshine, Northeast Sandwich Co., OTG EXP, PJ Clarke's, R2L, Red Owl Tavern at the Hotel Monaco, Revolution Taco, Rex 1516, Ripplewood Whiskey & Craft, Rogue's Gallery, Rouge, Sabrina's Café, Saint Benjamin's Brewing Company, Somo Manayunk, Steam Pub, Stove & Tap, Taproom on 19th, Taqueria Feliz, The Culinary Arts Institute of Montgomery County Community College, The Happy Rooster, Tredici Enoteca, Twenty Manning Grill, Twisted Tail, Union Tap, Vesper Sporting Club, Village Whiskey, Vintage Wine Bar & Bistro, Wahlburger's, West Avenue Grill and more.
 
TICKETS:      
Tickets are available at www.phillyburgerbrawl.com. General admission tickets are $45 in advance and $55 at the door, and include one vote for the best burger and a complimentary beverage. VIP tickets are $100 and provide early access for one hour to explore and sample the contenders at this year’s event, as well as access to a VIP lounge, opportunities to meet celebrity judges and one vote for your choice of best burger. Children ten years old and younger will be admitted free. Parking for the Burger Brawl at XFINITY Live! is free.
 
SPONSORS INCLUDE:
Arc Solutions, Canada Dry, Centric Bank, Citi Bank, Entercom Philadelphia (SportsRadio 94WIP, 925XTU, 965TDY, KYW Newsradio, 98.1 WOGL, 1210-WPHT), The Farmer’s Hen, Five Below, Firstrust Bank, Flyers Charities, The Governor’s Woods Foundation, Jefferson Bank, Klehr Harrison, Le Bus Bakery, Nordon Commercial Kitchens, One SEO, Origlio Beverages, Platinum Tailgating, PDQ, Proximo Spirits, Rastelli Foods Group, Southern Glazer’s Wine & Spirits, Sysco Philadelphia and Visit Philadelphia.
 
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EDITOR’S NOTES
For complimentary media passes as a participant in the Burger Brawl Blogger Fest, please contact This email address is being protected from spambots. You need JavaScript enabled to view it. or call 215.518.5526.  
 
PROMOTE THE EVENT:
Use the Promo Code "Brawler25" to offer their followers a 15% discount on General Admission.
 
 
ABOUT CHASE RICE:
“The only formula is putting out good music,” says Chase Rice. “It’s as simple as that. I’m not letting anyone or anything get in the way of that anymore. ”
 
Rice has released three albums—including, most recently, 2014’s Ignite the Night, which hit No. 1 on the country charts and reached the top five of the Top 200—but with Lambs & Lions, he is making a fresh start. With a new label and a renewed sense of creative purpose, he is making music that draws from multiple sources and influences, but is unified by his vision, integrity, and honesty.
 
“This is an album that stands for what I stand for,” says Rice. “I don’t think of myself as a country artist specifically—I’m here to be an artist, period. I’m very proud of the country genre, and I think we have some big country radio songs on here, but outside of that, there’s a story I wanted to tell, regardless of genre. I had to completely put out of my mind what anyone else would think. I knew I wouldn’t be satisfied until I took it as far as I possibly could.
 
The ten songs on Lambs & Lions derive from Rice’s life and experience, triumphs and disappointments, and ultimately his determination to stand up for his convictions. Produced by Chris DeStefano, Mac MacAnally and, most surprisingly, Jacquire King (Kings of Leon, Cold War Kids), Lambs & Lions offers up sounds from the unsettling strings and horns on the title track to the spare piano and swelling choir of “Amen.” And if it took him walking out on his record company and finding a new home to get there, it also reflects the unconventional path that led him to make music in the first place.
 
That tobacco town where I grew up
The tailgate down on a jacked-up truck
A ring we earned 'cause we owned that state
A tombstone with my daddy's name…
And I need someone to remind me who I am
Oh, Carolina can
                                    —“Carolina Can”
 
Born in Florida and raised on a farm in Asheville, North Carolina, Rice was a promising linebacker at the University of North Carolina. “Football wired me for the rest of my life,” he says, “including in some wrong ways. So, I’ve had to learn to be more sensitive and when to be more aggressive. It’s a focus you carry on to everything you do in life.”
 
Encouraged by his father, he began playing guitar and writing songs in college. After his father died and an injury ended his football career, music became his solace during a period of depression. (The slogan he took to writing inside the brim of his baseball caps, "HDEU," served as a reminder to keep his head down, working, but his eyes up, looking forward to the future—and now inspires his clothing company, Head Down Eyes Up.)

After college, Rice was selected as a NASCAR pit crew member, winning two championships with the Lowes teams, and then took time away to escape and became a contestant on Survivor: Nicaragua. But his heart never left music, and he knew he had to take his shot at Nashville. Soon after arriving, he was part of the team that wrote Florida Georgia Line’s diamond-certified smash “Cruise.” After a couple of independent album releases of his own, Rice signed a major label deal.
 
It was the peak moment for country songs about girls, trucks, and parties, and the Ignite the Night album spun off several hit singles, including the platinum “Ready Set Roll” and gold “Gonna Wanna Tonight.” Rice still feels connected to this work. “I can still completely relate to those songs,” he says. “I’m still proud of that record. It got people to come to the shows, put me on a farm I otherwise would never have, and made me into the artist I am today.”
 
He points to the song “Carolina Can” as a breakthrough for him personally with his writing. “It’s rare to have a song that’s so truthful,” he says. “The title is one state, one place—it tells my story—but anybody can relate to feeling and sentiment. It’s just a huge honor to have a song like that in our arsenal when we take the stage.” It would be a turning point not just in his songwriting, but in his goals and ambitions.
 
It’s the soundtrack to our lives
It’s the only reason why
A kid from Carolina would drive to Nashville to chase a dream without a dime…
For a second we’re bullet proof
We get lost in a song or two
The world don’t move, and all I need is you and three chords and the truth
—“Three Chords & The Truth”
 
After one frustrating conversation with an executive, Rice went home, called his team, and informed them that he wanted out of his deal. “The more shows I kept playing, the more I learned that what I really needed was to get a record out!,” he says. “So I put my foot down and when I found that label didn’t have the same plan as I did, I just said, ‘let’s go our separate ways’—and I have zero problem with that. I was confident about that decision, and I believed in the album I was making. Looking back at that period I realize now that it was really about me needing to bet on myself before expecting others to do that as well.”
 
One song he believed in was “Three Chords & the Truth,” a tribute to the power of discovering the songs—“Amazing Grace,” “Sweet Home Alabama,” “Mama Tried,”—that changed his life. “I had actually wanted that to be the next single after ‘Gonna Wanna Tonight,’” he says. “It’s personal as it details going back to high school and what it meant to me to hear those songs for the first time.”
 
He kept writing for an album that he hoped would be out more than a year ago. “It was a long, long process,” he says. “But some of my favorite songs wouldn’t have been on here if I hadn’t kept going. It didn’t change completely, but it gave me time to analyze and make the songs better.”
 
Born and bred to be dangerous
We Might Roar
On a Saturday night get that look in our eyes and we're striking like lightning
Some may say we're too loud, some may say we're too proud
Well there's lambs and there's lions
                                    —“Lions”
 
Enter Broken Bow Records, home of Jason Aldean and Dustin Lynch, which decided to give Rice and Lambs & Lions a chance. “I had all these songs, and I knew I wanted to tell a story, but I wasn’t sure what that was,” says Rice. “I wanted each song to have its own identity, and it would fill the album with what it needed.”
 
But he felt sure that a song called “Lions” would be the title track. “I wanted to write something you would listen to in the locker room before you go out and crush it on the football field,” he says. “It means even more to me now because I had to weather a lot of storms, fight for my career—and see how much it motivates me.”
 
Elsewhere, Lambs & Lions draws on pop (the irresistible hooks of “Eyes on You”), rock, even old-school country sounds, ending with Rice’s version of iconic singer and rodeo champion Chris LeDoux's "This Cowboy's Hat," performed with LeDoux's son Ned. “The lines between genres are getting thinner and thinner—that’s the world we live in,” he says. “So I decided even more not to pander to what anybody wants me to do. The only way to make it successful is to make it true to me.”
 
Chase Rice points to a number of other artists as inspirations—Chesney, Garth Brooks, Eric Church, Bruce Springsteen, Darius Rucker (“My God, he changed completely!”). But he says that he holds no single musician as a role model. “Every artist needs to figure out their own way,” he says. “There are so many right ways to do it. The best way is just to be yourself and be good to people. I think you do that and you’ll be alright.”
 
 
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