Hyatt at the Bellevue to Rebrand as the Bellevue Hotel
Crystal Hayes Casazza En Route Marketing Crystal@enroutemarketing.com 215.867.8060 (o) 267.648.1283 (m)
Daniel Davis En Route Marketing Daniel@enroutemarketing.com 215.867.8060 (o) 215.880.5546 (m)
HYATT AT THE BELLEVUE TO REBRAND AS THE BELLEVUE HOTEL, JOINING THE UNBOUND COLLECTION LIFESTYLE BRAND BY HYATT
Philadelphia property set to become the first Unbound Collection hotel in the Northeast region – joining major expansion of the Unbound portfolio, which is expected to nearly double by 2019.
PHILADELPHIA (January 30, 2018) – The Hyatt at The Bellevue and Hyatt Hotels Corporation (NYSE: H) today announced plans to rebrand the historic Philadelphia property as The Bellevue Hotel, beginning March 2018. More than a change in name, the announcement accompanies the move to The Unbound Collection by Hyatt portfolio – a new brand family launched in 2016 consisting of upper-upscale and luxury properties across the globe defined by their distinct character.
“Known as the Grand Dame of Broad Street, The Bellevue has stood at the forefront of shaping Philadelphia’s rich cultural, culinary, and hospitality scene since 1904,” said Pina Purpero, General Manager, Hyatt at The Bellevue. “Here guests can discover untold stories of through our art and architecture, experience inventive dining, and enjoy modern and spacious guest rooms and sprawling event spaces. Our deeply rooted history, vibrant urban setting, and premium offerings make this property a natural fit for The Unbound Collection by Hyatt and we are incredibly excited to join the portfolio in March.”
The properties within The Unbound Collection by Hyatt, which includes historic urban gems, contemporary trend-setters, boutique hotels, and resorts, all embody the brand promise of creating story-worthy and shareable experiences for modern travelers. As The Bellevue Hotel, the Philadelphia property will continue to cater to both leisure and business travelers seeking an upscale, lively hotel experience in the heart of Philadelphia.
The rebrand of the Hyatt at The Bellevue is part of a broader expansion of The Unbound Collection by Hyatt brand in North America. The brand added two new hotels in 2017: Holston House in Nashville, Tenn., and Spirit Ridge resort in Osoyoos, British Columbia. The launch of The Bellevue Hotel in 2018 will coincide with the addition the newly built Eliza Jane hotel in New Orleans. These four new hotels will nearly double the brand’s current portfolio. And, with the recent announcement of plans to develop a new hotel in Hollywood, Calif., for The Unbound Collection by Hyatt brand, slated to open in 2019 – the Unbound Collection is poised for continued growth. “We are thrilled to continue growing The Unbound Collection by Hyatt brand with these new North American properties,” said Sandra Cordova Micek, senior vice president, global brands for Hyatt. “Whether it’s a captivating past, an exclusive destination or world-class architecture and design, each of the new properties joining The Unbound Collection by Hyatt brand will maintain their distinct character and the freedom to be unique, giving the modern traveler even more ways to enjoy one-of-a-kind choices when they travel.”
The Bellevue Hotel
The Bellevue Hotel, which is slated to rebrand from Hyatt at The Bellevue to The Unbound Collection by Hyatt brand in March 2018, is a beacon of sophistication, design, and society. The hotel has hosted royalty, world leaders, cultural icons and history-making events throughout its 113-year history.
Featuring 172 guest rooms, 30,000 square feet of meeting and event space, and the highly rated XIX (NINETEEN) fine dining American restaurant, the hotel underwent a multi-million dollar renovation in 2016. Its updated design, led by Marguerite Rodgers Interior Design, is a modern interpretation of classic Philadelphia that explores the rich political, artistic, theatrical and musical history of the city. Drawing on inspiration from the hotel’s iconic location on the celebrated Avenue of the Arts, all guest rooms feature a contemporary take on 18th century furnishings, as well as art from local Philadelphia painters and photographers. Known as the “Grand Dame of Broad Street,” the hotel will continue to serve as the epicenter for Philadelphia’s prestigious social and business community.
The Bellevue Hotel will join the existing five distinct The Unbound Collection by Hyatt brand properties around the world, including The Driskill Hotel in Austin, Texas, The Royal Palms in Phoenix, The Confidante in Miami Beach, Fla., Hotel Du Louvre in Paris, France and Carmelo Resort & Spa in Uruguay.
About The Unbound Collection by Hyatt The Unbound Collection by Hyatt brand is a portfolio of new and existing upper-upscale and luxury properties, ranging from historic urban gems to contemporary trend-setters, boutique properties to resorts. Whether it is a fascinating past, an exclusive location, famous architecture and design, or an award-winning dining experience, the properties in the collection provide guests with “social currency” and allow them the freedom to be unique. Current properties include The Driskill Hotel in Austin, Texas, The Royal Palms in Phoenix, Arizona, The Confidante in Miami Beach, Florida, Spirit Ridge in Osoyoos, British Columbia, the Hotel Du Louvre in Paris, France and Carmelo Resort & Spa in Uruguay. For more information, please visit unboundcollection.hyatt.com. Follow @UnboundxHyatt on Facebook and Instagram.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a portfolio of 13 premier brands. As of September 30, 2017, the Company's portfolio included 739 properties in 57 countries. The Company's purpose to care for people so they can be their best informs its business decisions and growth strategy and is intended to create value for shareholders, build relationships with guests and attract the best colleagues in the industry. The Company's subsidiaries develop, own, operate, manage, franchise, license or provide services to hotels, resorts, branded residences and vacation ownership properties, including under the Park Hyatt®, Miraval®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Andaz®, Hyatt Centric®, The Unbound Collection by Hyatt™, Hyatt Place®, Hyatt House®, Hyatt Ziva™, Hyatt Zilara™ and Hyatt Residence Club® brand names and have locations on six continents. For more information, please visit www.hyatt.com.
About Hyatt at The Bellevue
Hyatt at The Bellevue – soon to be The Bellevue Hotel – has been one of Philadelphia’s most iconic destinations since 1904. Situated on the famous Avenue of the Arts, Hyatt at The Bellevue seamlessly blends old-world architecture with modern interiors to provide a stay that epitomizes Philadelphia luxury. In 2016, the property unveiled a multi-million-dollar renovation including revitalized guest rooms and a selection of public spaces. The hotel offers 172 guest rooms, which are some of the largest in the city, including 16 suites. Hyatt at The Bellevue also boasts over 30,000 square feet of flexible function space including the Rose Garden Ballroom, and the Grand Ballroom which features original lighting designed by Thomas Edison, and the most celebrated marble and hand-worked iron elliptical staircase in the city. The property’s modern seasonal restaurant, XIX (NINETEEN), located on the 19th floor, offers up a menu of farm-to-table cuisine and creative cocktails as well as extraordinary sweeping views of the city skyline. For additional information please visit philadelphiabellevue.hyatt.com.