Mrs. Fields Cookies Partners with Spectra to Open Stands in AC
MRS. FIELDS COOKIES PARTnERS WITH SPECTRA TO OPEN STANDS IN ATLANTIC CITY CONVENTION CENTER AND JIM WHELAN BOARDWALK HALL IN TIME FOR NJSIAA HIGH SCHOOL WRESTLING AND THE ATLANTIC CITY BOAT SHOW
Spectra by Comcast Spectacor, which provides Venue Management and Food Services & Hospitality to Jim Whelan Boardwalk Hall and the Atlantic City Convention Center, today announced a partnership with Mrs. Fields Cookies, who is known for their warm, freshly baked cookies right out of the oven. Mrs. Fields will offer two of its most desired items – freshly baked cookies and brownies – at both venues.
The newly branded carts, which are located on the concourse at Boardwalk Hall and exhibit floor of the Atlantic City Convention Center, will debut this week at the NJSIAA High School Wrestling Championships and the 2018 Atlantic City Boat Show respectively.
“We are excited to bring America’s favorite gourmet cookies and brownies to Atlantic City’s historic Boardwalk Hall and its meeting and convention hub, Atlantic City Convention Center,” said Chris Garrow, Co-owner of Casino Cookie Empire, LLC, a licensed franchisee of Mrs. Fields. “In addition to the many options both these venue already offer, you will now be able to treat yourself to a taste of American culinary history with Mrs. Fields!"
“Mrs. Fields brand cookies are sweet addition to the food and beverage options we offer our customers here at Boardwalk Hall. A fresh baked cookie or brownie is a nice way to end a meal, or hold you over until the next one,” said Spectra’s Jim Wynkoop, General Manager of Boardwalk Hall.
Boardwalk Hall and the Atlantic City Convention Center are owned and funded by the New Jersey Casino Reinvestment Development Authority (CRDA). Spectra by Comcast Spectacor provides both Venue Management and Food Services & Hospitality to Boardwalk Hall and the Atlantic City Convention Center.
Spectra by Comcast Spectacor is an industry leader in hosting and entertainment, partnering with clients to create memorable experiences for millions of visitors every year. Spectra’s unmatched blend of integrated services delivers incremental value for clients through several primary areas of expertise: Venue Management, Food Services & Hospitality, and Partnerships. Learn more at SpectraExperiences.com.
About Comcast Spectacor
Comcast Spectacor is part of Comcast Corporation, a global media and technology company that operates Comcast Cable and NBCUniversal. Comcast Spectacor’s three core businesses are the National Hockey League’s Philadelphia Flyers, the Wells Fargo Center Complex, and Spectra, a hosting and entertainment firm specializing in Venue Management, Food Services & Hospitality, and Partnerships. Learn more at ComcastSpectacor.com.
About the Casino Reinvestment Development Authority (CRDA): The only agency of its kind nationwide, the CRDA has used Atlantic City casino reinvestments as a catalyst for meaningful, positive improvement in the lives of New Jersey residents since 1984. Under the 2011 Tourism District Act, the Authority's mission evolved from statewide projects to becoming the state's key economic development agency for Atlantic City. CRDA's expanded responsibilities now include land use regulation, tourism marketing and clean and safe initiatives. The CRDA also oversees Historic Boardwalk Hall (the leading entertainment venue of its size in the country) and the Atlantic City Convention Center. In total, CRDA has invested nearly $2 billion in more than 400 projects statewide, of which $1.8 billion has been invested in Atlantic City, spurring business investments and expansions, and creating permanent jobs in the process. For more information about CRDA and our projects, visit www.njcrda.com. Follow us on Twitter at www.twitter.com/njcrda.
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