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HOPE FOR HOSPITALITY CAMPAIGN SUPPORTS SOUTHEASTERN PENNSYLVANIA RESTAURANTS AND REWARDS DINERS


HOPE FOR HOSPITALITY CAMPAIGN SUPPORTS SOUTHEASTERN PENNSYLVANIA RESTAURANTS AND REWARDS DINERS


PA Restaurant & Lodging Association, Neff and Today Media Launch New Program to Inspire Residents to Eat Local Across Bucks, Chester, Delaware and Montgomery Counties

To encourage Southeastern Pennsylvania residents to eat local in the winter months, the Pennsylvania Restaurant & Lodging Association (PRLA), Neff and Today Media/Main Line Today are joining forces to launch the Hope for Hospitality program. This unique initiative, in partnership with Bucks, Chester, Delaware and Montgomery counties, will help support local restaurants and reward loyal restaurant patrons.

The two-month Hope for Hospitality campaign will run Feb. 1-March 3. When purchasing a meal from a restaurant in the four-county region (dine-in, takeout or delivery), restaurant patrons will have the opportunity to win a $25 American Express gift card by sharing their experience on Facebook, Instagram and/or Twitter. To qualify for a weekly drawing, participating posts must tag the restaurant and include the #hopeforhospitalitypa hashtag.


“Hope for Hospitality was created to provide much-needed assistance to the restaurants we know and love within our community,” said Ben Fileccia, PRLA’s Director of Operations & Strategy. “It’s a win-win for both loyal patrons and restauranteurs. Now more than ever, it’s time to support one another as we push through these challenging times.”


The restaurant industry is also currently working to generate awareness around the Hospitality Assistance Response of Pennsylvania (HARP), an organization that provides immediate emergency funding to hospitality workers and distribute grants to front-line industry employees experiencing significant hardships due to the abrupt restaurant and hospitality closures caused by the COVID-19 pandemic.


In support of HARP’s launch, Neff—an award-winning full-service marketing firm based in Philadelphia—recently partnered with PRLA to create a modern logo reflective of the organization’s mission and a website where users can effectively seek assistance and donate money. The situation is dire for the hospitality community in Pennsylvania and across the nation. Donations—no matter the amount—offer support, hope and peace of mind. Visit parelief.org to make a donation.


For more information about Hope for Hospitality, visit hopeforhospitalitypa.com. To reach a representative about this initiative, contact Ben Fileccia at (267) 262-3512 or ben@prla.org.


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