Caesars Entertainment’s commitment to the Mid-Atlantic region features a multi-pronged corporate social responsibility (CSR) approach. In 2020, Caesars Entertainment will expand its initiatives throughout the area and reaffirm its dedication by supporting local communities and providing positive economic contributions.
It all falls under the “PEOPLE PLANET PLAY” framework, which is how the company connects its code of commitment, citizenship programs and internal brands, such as CodeGreen – the organization-wide environmental sustainability strategy.
In support of the wellbeing of team members, guests and local communities in the Mid-Atlantic region, Caesars Entertainment continues its work with Second Wind Dreams, a nonprofit working to change the perception of aging through the fulfillment of dreams.
“In that region, we work with Caesars Entertainment’s HERO program to fulfill dreams for residents living in elder care communities,” said Amy Safran, Second Wind Dreams director of community relations. “They experience something they would not otherwise get to do, thanks to the support from Caesars.”
Since 2009, Second Wind Dreams, Caesars Foundation, and HERO volunteers have fulfilled dreams and hosted events for over 6,000 elders. To date, Caesars Foundation has contributed nearly $1.4 million to Second Wind Dreams. The company has hosted events such as senior sweetheart dances on property, and, through its financial contributions, is able to support ventures such as the “Gifts of Light,” distributing gifts during the holiday season to elders who have little or no family.
In September 2019, the Caesars Entertainment Atlantic City team and Second Wind Dreams made yet another dream come true. Greg Miller, a resident of New Jersey’s Vineland Veterans Memorial Home, served in the United States Navy as a post office clerk on a carrier. Following his time in the military, he developed a passion for baking and culinary arts. Recently, the vet boasted about his own version of a tiramisu dessert, voicing that he would love the chance to make it with the help of Martorano’s renowned chef, Dianna Miller.
Greg teamed up with Chef Dianna to recreate this popular, delightful dish over at Harrah’s Resort Atlantic City. Additionally, he was surprised and honored with a personalized chef jacket and a golden spatula as a keepsake. Guest presentations were given by Harrah’s Resort Atlantic City team members, as well as members of the local American Legion, State of New Jersey Veterans Service Council, and Atlantic County Veterans Services Organization.
“He was in tears, it was unbelievable,” Safran said. “I can’t say enough about how appreciative we are to have this partnership with Caesars Entertainment. It’s certainly done some amazing things to enhance the quality of lives in that region.”
Work with non-profit organizations, such as Second Wind Dreams, Clean The World and the Community FoodBank of New Jersey, will continue throughout 2020. That is not the only way Caesars Entertainment shows its commitment to the region.
Through CodeGreen, the company explores and implements ways to reduce its environmental footprint. For meetings and events, Caesars Entertainment initiated the industry’s first Responsible Meetings and Events Certification Program to help customers plan more environmentally and socially responsible meetings.
In Atlantic City, Caesars Entertainment's three local properties received external certification from Green Key Global for leadership and commitment to CSR sustainability initiatives in both its meetings and hotel operations. Green Key is a rigorous program recognized by the Global Sustainable Tourism Council, which ranks, certifies and inspects sustainable practices in the hotels and meeting industries.
Overall, Caesars Entertainment has the highest number of Green Key-certified resorts among any gaming company in the world. In 2019, the Green Key Meetings Program awarded each Caesars Entertainment property in Atlantic City at least four out of five keys. This outstanding performance was echoed by the certification at the Four Key level for lodging facilities as well.
"We have a strong track record of environmental and socio-economic progress that is essential to our operations, as well as to meeting our guests' expectations of us as a responsible business,” said Gwen Migita, Caesars Entertainment Global Head of Social Impact, Equity & Sustainability. "I'd like to commend Harrah's Resort Atlantic City, Bally's Atlantic City and Caesars Atlantic City for demonstrating a commitment to responsible meetings. Our exemplary work in Atlantic City continues off property, as well.”
The off-property work Migita referenced includes the upcoming launch of the Economic Equity Tour in Atlantic City. The tour, which was the first of its kind for the gaming and hospitality industry when it was first introduced in 2019, will be led by industry experts, including community leaders, successful entrepreneurs and business executives. As it has in other markets, it will focus on advising and providing resources in the areas of financial literacy, workforce development and entrepreneurship, as well as providing potential business opportunities for diverse suppliers.
In 2019, the tour visited Horseshoe Baltimore and concentrated efforts in the broader region around Philadelphia, as well. With the momentum from the tour, Caesars Entertainment is integrating supplier diversity and economic equity initiatives around workforce development for mid- to small-size businesses that are minority or women-owned.
“We not only host events on property, we also participate in other local and regional events with our diversity partners and, collaboratively, find vendors,” said Shakira Garcia, Caesars Entertainment Eastern Supplier Diversity & Community Relations Manager. “A supplier we find in Philadelphia can easily ensure that all three markets are covered, given the short distance between them.”
Caesars Entertainment’s CSR efforts in 2019 encompassed 343,000 hours of volunteer work and 1.6 million hours of employee training in key areas. The company ended the year with a run of prominent corporate responsibility recognitions, including being named among the "most responsible" companies in America by Newsweek magazine.